Author profile

Jeroen Boers

CTO, Founder and Senior Full Stack Developer

Jeroen Boers writes for Shopify merchants and operators who need practical guidance, not generic ecommerce advice. His work focuses on technical SEO, store architecture, app evaluation, support workflows, and operational systems that help merchants run cleaner storefronts and make better implementation decisions.

Topical focus

Shopify SEO
Store architecture
Merchant operations
Shopify app evaluation
Support workflows
Operational ecommerce systems

Published resources

Guides
The Shopify SEO playbook for merchants
A practical SEO operating system for Shopify stores covering collection architecture, product-page optimization, internal links, faceted navigation, structured data, content hubs, and measurement.
Guides
Shopify AEO guide
A practical Shopify guide to answer engine optimization covering AI search visibility, product citability, structured data, Shopify Catalog, entity signals, and measurement.
Guides
Cart Transform Function deep dive: bundles, line expansion, merge logic, and when it conflicts with discounts
A technical Shopify developer guide to Cart Transform Functions covering lineExpand, linesMerge, lineUpdate, bundle pricing, metafield-driven configuration, discount conflicts, limits, and production design patterns.
Guides
Shopify Checkout UI Extensions migration guide
A practical Shopify developer guide to moving from checkout.liquid, Scripts, additional scripts, and script tags to Checkout UI Extensions, Functions, web pixels, and blocks.
Guides
Shopify Scripts to Shopify Functions migration guide
A technical Shopify developer guide to migrating line item, shipping, and payment Scripts to Shopify Functions, unified Discount API, delivery and payment customizations, validation, and modern deployment workflows.
Niches
Shopify guide for beauty brands
A research-backed Shopify playbook for beauty operators covering ingredient education, PDP structure, reviews, UGC, subscriptions, replenishment flows, bundles, and trust-building content.
Resources
Editorial standards and methodology
How Instasupport approaches research, citations, comparison criteria, benchmarks, affiliate disclosures, corrections, AI-assisted drafting, and operator-first editorial quality.
Resources
How we evaluate Shopify apps
A reusable evaluation framework for Shopify apps that balances feature fit, operational complexity, performance impact, support burden, data access, total cost, and exit risk.