Theme development
from €750Shopify Theme Development
Custom theme work that goes beyond drag-and-drop: bespoke sections, dynamic content from metaobjects, theme app extensions, and storefront logic that stays editable and fast.
Typical timeline
Usually 1-6 weeks
Best for
Custom sections, storefront logic, app extensions, and performance remediation.
What we need
Theme access, design direction, affected templates, and performance goals.
The problem
Your theme needs behaviour the editor can't express, or it has slowed to a crawl under a pile of apps. You want custom storefront functionality that merchants can still manage — without tanking Core Web Vitals.
What we build
- Custom Online Store 2.0 sections and blocks
- Metaobject and metafield-driven dynamic content
- Theme app extensions backed by a real app
- Core Web Vitals and storefront performance work
- Fixing broken, bloated, or fragile themes
- Storefront logic for drops, restocks, and complex catalogs
How we approach it
- Keep everything editable for merchants — no hard-coded one-offs.
- Drive dynamic content from metaobjects instead of duplicated sections.
- Remove render-blocking app sprawl; measure CWV before and after.
- Treat theme app extensions as product surfaces, not afterthoughts.
Technical proof and related reading
In-depth guides from our team on the exact problems behind this service.
Featured deep dive
Theme App Extensions with a Rails-backed Shopify app
How to structure Theme App Extensions when your Shopify app backend is Rails, including configuration ownership, data flow, and the boundary between theme-safe data and app-owned backend logic.
Developer guide
Metaobjects and dynamic sources for Shopify theme developers
A practical guide to using Shopify metaobjects and dynamic sources in themes, including where they fit with app blocks, where they do not fit with app embeds, and how app-backed systems should model content.
Technical guide
Shopify theme speed and Core Web Vitals playbook
A performance guide for Shopify themes focused on LCP, script bloat, app audits, image handling, and the tradeoff between conversion features and runtime cost.
Developer guide
Common Theme App Extension failures in Shopify and how to debug them
A failure-pattern guide for Shopify Theme App Extensions covering the issues that appear most often in production and the shortest debugging path for each one.
Pricing
from €750
A starting point, not a quote. The free fit call confirms whether this is the right engagement.
FAQ
Do you build full themes from scratch?
We usually extend or fix an existing theme with custom sections and logic, which is faster and cheaper. Full bespoke builds are possible when the brand and storefront genuinely need it.
Can you improve our store speed?
Yes. We audit Core Web Vitals, find the render-blocking apps and scripts, and rework the theme so it stays fast — see our theme speed playbook for how we think about it.
Next step
Start with a free technical fit call.
We will review the context and tell you the smallest sensible next step.